DESIGN/E-MOBILITY: Create your unique Opel Rocks e concept! Opel calls on all young designers to create their individual design concept for the Rocks-e
Opel calls on young designers: Create your unique Opel Rocks e-concept!
You create the design – we build it”: Opel launches Rocks e-Design Contest
Worldwide: Social media campaign for design students up to 27 years of age
Opel up close: Winning design will be built as a one-off by the German manufacturer
Rüsselsheim. Opel wants to build a very special one-off of the battery-electric Rocks-e. As a locally emission-free light vehicle, the innovative Opel-SUM (“Sustainable Urban Mobility”) for two opens the door to individual electric mobility for young drivers from the age of 151 – which is why Opel is now inviting up-and-coming artists around the globe to create their individual Rocks-e design concept.
The Rocks-e-Design-Hack, launched by Opel, is a social media contest aimed at young creatives. Non-professional creative talents and design students aged 18 to 27 can send their unusual, cool or even crazy Rocks-e-Design designs to opeldesignhack.com and Opel will build the winning design as a Rocks-e-Unikat.
“The Rocks-e Design Challenge is an exceptional way for a young audience to get up close and personal with Opel. The open design competition will spark further attention and enthusiasm for our unique Rocks-e,” says Opel design chief Mark Adams in the YouTube video
A jury consisting of Opel experts and influencers will finally select the winning design. In addition, Mark Adams will personally accompany the Rocks e-Design Contest on his Instagram-Channel
[1] Driving licence category AM from the age of 15. Applies to four-wheeled light motor vehicles with a rated continuous/utilised power of no more than 6 kW, each with no more than two seats and a maximum speed determined by the design of no more than 45 km/h.
BRAND: Opel Automobile GmbH/STELLANTIS
virtualdesignmagazine Michael Hiller